Saturday, April 14, 2018

STARTUP SPECIAL .....These techies got tired of milk vendors cheating them


These techies got tired of milk vendors cheating them

ABHIJEET KUMAR & MUNENDRA SINGH | Founders, Raincan

THE IDEA: 
Use technology to supply fresh, unadulterated milk
EUREKA MOMENT: 
After graduating from IIT-Bombay in 2005, Abhijeet Kumar and Munendra Singh moved to Pune for work. There was a bit of a furore in their neighbourhood one day, after a milk vendor ran away when residents questioned him about the odd taste of the milk. They learnt that the vendor had been adulterating the milk as the delivery costs were high and margins low. They decided to use technology to work out a way to supply unadulterated milk to homes.
EARLY DAYS: 
They studied milk supply chain and delivery systems and optimised every step with technology. The company sources milk from plants of various brands, tracks the packets at every stage, and delivers every morning. The startup team has brought the entire order process for a boring daily chore on to a single app.
BIGGEST CHALLENGE:
“Delivering to thousands of households within a strict time window required a robust system which took a lot of effort to build,” says Kumar.
WHERE WE ARE NOW:
RainCan serves 10,000 homes in Pune daily and has an annual run rate of $2 million. The 70-member team aims to reach 1 lakh homes. RainCan has raised $800,000 from angel investors.
—SATYANARAYAN IYER
TOI 8APR18

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