WORLD'S MOST INNOVATIVE COMPANIES 2018
10. NBA
NBA
The NBA wants to be a global brand, and it's working. More than a
billion people around the world watch a league game every year, and it's
setting in-person attendance records as well. But its big idea is to bring
basketball to fans no matter where they are, or on what kind of device they
have. And, bidding to let true fans watch as much as they want, the NBA's
League Pass lets them watch any out-of-market game on a mobile device or
computer—with a third now watching on mobile—or a weekly game with VR headsets.
The league is also pushing the boundaries of innovation, commissioning
ground-breaking highlight-clip generation tools, pop-a-shot apps, and fantasy
basketball games, and solidifying relationships with companies like Facebook
and Silicon Valley startups, even as it invests in e-sports.
https://www.fastcompany.com/company/nba
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