STARTUP 12
Benoit: Next-Gen Fashion
The spiffy world we live in is now all set to witness
a trendsetting revolution by an online fashion portal, namely benoit.fashion.
Benoit means ‘blessed’ in French and is pronounced as ‘ben-wah’. This modish
label aims to bring the latest global fashion trends for millennials at
affordable prices online.
Vishal Singh, founder and CEO, Benoit fashion, shares
his journey and vision for the company,"I have been a fashion conscious
individual right through my college days and I like dressing up in sync with
the latest fashion trends. But I faced a big challenge in finding these latest
trends online and offline. Given the exposure and reach of social media today,
fashion trends travel much faster across the globe, more so for the youngsters
who are willing to experiment. While there are numerous choices available at
high discounts for shopping clothes online, our market is always three to four
seasons behind when it comes to current trends and premium ready-to-wear
products. This becomes a huge problem for fashion-forward consumers who have to
rely on global marketplaces or make a trip abroad to access the current trends
and get a product that offers high fashion value."
The Benoit fashion label is addressing this void very
effectively by providing high quality global trends at great values. They have
a young team of very talented designers who understand the fashion needs of
youngsters. The process starts with research; spotting the best styles from runways
across the globe, sourcing fabrics, design and patternmaking and finally the
production. This wondrous team has worked towards achieving the turnaround time
of less than 15 days from a concept to a product. Currently, they source best
quality fabrics from Turkey, China and India. Benoit plans to become the
one-stop, one-click online portal for the fashion forward consumers in India
and eventually converting the discountled market into a fashion-first one.
Proactively, the owner is keen on looking to expand in all apparel categories
following which his fashion label shall move towards footwear and accessories.
Earlier this year, Benoit raised seed funding from
Deepak Nathani, founder & CEO Relfor Labs and Co-founder Cybage. With his
immense amount of experience in the world of successful businesses, Nathani is
also a part of many startups based in Pune, along with mentoring the Benoit
fashion label with his astute vision towards business prospects and growth.
ET17NOV17
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