STARTUP 2. Rise of Global Cookie brand
from Punjab
Eggless
is a term you may find difficult to connect with bakery products unless you are
familiar with the name Lovely Bake Studio. Highly inspired from European
bakeries, this venture of Lovely Group, Punjab, serves 100% egg-less
delicacies, making it first-of-its-kind in India. Lovely Group has been
successfully operating for decades in three verticals namely; Food (Lovely
sweets), Education (Lovely Professional University) and Automobile (Lovely
Autos) with a mission to offer quality and innovation across the globe. As an
extension of Lovely Sweets, Lovely Bake Studio carries on the company’s legacy
of vegetarian products that do not compromise on taste and quality. Their
flagship cookies come in different size of boxes with a gamut of options
ranging from chocolates, dried fruits, Turkish baklava and much more.
“Cookies
are manufactured using healthy ingredients such as oats, flaxseeds, cornflakes,
almonds, honey, cashew and pistachio,” says Shiashav Mittal, Founder and CEO of
Lovely Bake Studio. He further adds that the manufacturing facilities are
equipped with modern and sophisticated machinery with the latest technology.
Lovely Bake Studio products and operations are subjected to stringent quality
control methods with facilities being ISO 9001-2015 and ISO 22000:2005
certified by Intertek. All production units are equipped with most modern labs
to test raw materials before they go into the production. Currently, the
R&D team is developing a gluten-free range and lowcalorie range of cookies
which are expected to launch early next year.
As
one of the fastest growing brand with a strong network of more than 1500
premium retailers and more than 20 distributors in India, Lovely Bake Studio is
proudly associated with India's top retailers such as WHSmith, Godrej Nature's
Basket, Wal-Mart, Big Bazaar, Easy Day, Metro Cash & Carry, Reliance Fresh,
D-Mart and many more. The company aims at an all India presence by end of 2018
and currently adding new outlets and signing up new retailers.
“Our
40% of the sales comes from modern trade chains, another 40% from general trade
outlets and the rest from online sales”, informs Mittal. Currently, the premium
cookies market size is Rs 6000 crores and owing to the optimistic growth rate
of the industry, Lovely Bake Studio aims to control minimum 10% market share in
next 2 years. With a fastgrowing pan-India presence, the company also has a
fair share of export overseas to the Middle East, Hong Kong and Australia
ET 17NOV17
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