BOOK SPECIAL.... Hooked to the book

Hooked to the book

If you're looking to fortify your career, reading these formative books is a quick way to glean valuable information quickly

Hooked: How to Build HabitForming Products by Nir Eyal

Why do some products capture wides pread attention while others flop? What makes us engage with certain products out of sheer habit? Is there a pattern underlying how technologies hook us? Nir Eyal answers these questions (and many more) by explaining the Hook Model--a four-step process embedded into the products of many successful companies to subtly encourage customer behaviour.

The Industries of the Future by Alec Ross

Ross provides an informed guide to the changes coming in the next ten years. He examines the fields that will most shape our future, from commercialisa tion of genomics and the impact of digital technology on money and markets. In each of these realms, Ross ad dresses the toughest ques tions: Is the prospect of cyber war sparking the next arms race? How can nations hope to match Silicon Valley with their own innovation hotspots? And what can parents do to prepare their children for it?

The Inevitable by Kevin Kelly

This a guide through the 12 technological imperatives that will shape the next 30 years and transform our lives.Kelly provides an optimistic road map for the future, showing how the coming changes in our lives--from virtual reality in the home to an on-demand economy to artificial intelligence embedded in everything we manufacture--can be understood as the result of a few long-term, accelerating forces.

The Hard Thing About Hard Things by Ben Horowitz

Horowitz offers essential advice on building and running a startup -practical wisdom for managing the toughest problems business school doesn't cover. Filled with his trademark humour and straight talk, in the book is invaluable for veteran entrepreneurs as well as those aspiring to their own new ventures. It draws from Horowitz's personal and often humbling experiences.

Zero to One by Peter Thiel

The great secret of our time is that there are still uncharted frontiers to explore and new inventions to create. In Zero to One, entrepreneur and investor Peter Thiel shows how we can find singular ways to create those new things. Thiel begins with the contrarian premise that we live in an age of technological stagnation, even if we're too distracted by shiny mobile devices to notice. He says that information technology has improved rapidly, but there is no reason why progress should be limited to computers or Silicon Valley.

Lean In: Women, Work, and the Will to Lead by Sheryl Sandberg

Lean In combines personal anecdotes, hard data, and compelling research to change the conversation from what wom en can't do to what they can. Sandberg provides practical advice on negotiation techniques, mentorship, and building a satisfying career. She describes specific steps women can take to combine professional achievement with personal fulfillment, and demonstrates how men can benefit by supporting women both in the workplace and at home.

Originals: How NonConformists Move the World by Adam Grant

With Give and Take, Grant not only introduced a landmark new paradigm for success but also established himself as one of his generation's most compelling and provocative thought leaders. In Originals, he again addresses the challenge of i mproving the world, but now from the perspective of becoming original: choosing to champion novel ideas and values that goagainst the grain, battle conformity, and buck outdated traditions. How can we originate new ideas, policies, and practices without risking it all?

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