Thursday, April 21, 2016

TECH SPECIAL....... Shock and Awesome Business

Shock and Awesome Business


Some IISc scientists are trying to build a billion dollar business
by using a destructive natural phenomenon

The laboratory of KPJ Reddy and G Jagadeesh contains very expensive
 equipment, some of which were built at the Indian Institute of Science
(IISc) in Bengaluru and the rest imported. One of their most prized
imports in recent times happens to be a 250-kg rock, obtained free in a
 jiffy from Kenya but brought into the country after considerable paperwork.
Reddy and Jagadeesh, professors of aerospace engineering at IISc,
have spent a lot of time at the lab inside the IISc campus sending shock
waves into the rock and studying the cracks that open up as a result.
Over the years, they have learned to make these cracks at will and with
precision. While they try to open up fissures in the rock in their lab, the
scientist duo may be opening up an extraordinary business opportunity
for their startup company, Super Wave Technologies around the world.
At least one big industry would be deeply interested in the duo's work,
as its fortunes are tied to going deep underground and opening up precise
channels underground. The natural gas industry uses the term hydraulic
fracturing -fracking for short -to describe this process, but fracking is far
from controlled or benign.The technique consists of pumping water and
chemicals at high pressure into rocks about two kilometers deep, and the
water flows into the rock randomly opening up fissures for the gas to
flow out. It uses up too much water, causes at least mild earthquakes,
and pollutes ground water.Reddy and Jagadeesh think that they have a
superior technique, refined by testing on several kinds of rocks, including
the one from Kenya, and based on shock wave technology, to extract
gas from deep under the earth.
They are now investigating the possibilities of shock wave technology
for extracting gas, through an agreement signed with the state-run explorer
Oil and Natural Gas Commission (ONGC) last year. Field trials will take
time, as the procedure is complicated and expensive, but Reddy is confident.
“Fracking is an uncontrolled process,“ he says, “while shock waves can
open up channels in a controlled manner.“
While they wait for the results of this experiment, the two scientists and
their colleagues have figured out several uses for their technology, resulting
in a startup company from IISc and several subsidiaries, each exploring a
different business domain. “Such work is rare in the country, let alone in
the institute,“ says Jayant Modak, deputy director of IISc. “It has opened
up completely new avenues for commercialisation.“
Multiple Uses
Reddy and Jagadeesh have laboratory evidence that shock waves can be
useful in transferring genes to a cell, in drying tea leaves quickly, artificially
inseminating farm animals, delivering drugs without using needles, and for
many other tasks.They are exploring each of these business opportunity
through a different subsidiary of Super Wave Technologies, now incubated
by the IISc commercial arm Society for Innovation and Development (SID).
 “They have set up subsidiaries because each business is very different,“
says CS Murali, chairman of the entrepreneurship cell at SID.
The investment needed for them also differs significantly.
A shock wave is a small area of high pressure and temperature in a gas
or liquid that travels at supersonic speeds. The thickness of the area of
high pressure and temperature is small, as small as one-millionth of a
meter, but it is enough to cause many physical effects when it hits something.
Shock waves are produced whenever energy is released in sudden bursts.
In nature, they are produced during lightning, earthquakes, explosions and
by supersonic aircraft. Crackers produce weak shock waves. Master whip
crackers can produce shock waves at the tip of the whip.
Billion-Dollar Opportunity
Reddy and Jagadeesh have been researching shock waves for nearly three
decades.Their laboratory has been built over time with several hundreds of
crores of rupees, funded mainly by customers like the Defence Research
and Development Organisation (DRDO) and the Indian Space Research
Organisation (ISRO).While working on strategic projects, they found
enough time to develop low-cost equipment to study shock waves.
They formed the first products of the company.
Shock waves are important for engineering, but engineering students in the
country are not exposed to the subject because a tube that can generate
shock waves costs as much as `60-70 lakh. Reddy made a small and
inexpensive tube costing `3 lakh and a larger tunnel costing `6 lakh,
called the Reddy Tube and Reddy Tunnel respectively. Now Super Wave
is selling these tubes to colleges, thereby exposing Indian students for the
first time to this strategic science. “I believe,“ says Super Wave project
manager Chintoo Kumar, “that this is the only instrument in the world
capable of producing shock waves consistently with just human force.“
Among the first sales that Kumar made was to his own alma mater, the
College of Engineering in Thiruvananthapuram. He has sold a few to
engineering colleges in Karnataka, Delhi and Tamil Nadu.Kumar thinks
that every engineering college in the country is a potential customer,
which translates to a potential cumulative business of at least `100 crore.
Meanwhile, Super Wave is preparing to launch SuperBull, an artificial
insemination product for the dairy industry. It will be followed by a
technique to dry tea leaves quickly.
Artificial insemination is practised widely by the dairy industry, but
Reddy believes he has a superior technique with higher success rates
using shock waves.Field trials are going on now, and the initial results
are supposedly very good.Reddy believes that the product will be ready
later this year. By next year, a Super Wave subsidiary could launch a
method to dry tea leaves quickly. For field trials, the company has teamed
up with Parry Agro. The drying of tea leaves is a long process, often
taking as much as 16-18 hours. When jolted with a shock wave, the tea
leaves dry up supposedly in 10 hours.It also enhances, according to Reddy,
the polyphenol content of tea by about 30%.
The next product, on which field trials are already going on, is to deliver
 drugs using shock waves and without needles.A fourth product would
be a method to reduce fungal infections in cotton seed. In between all these,
the shale gas extraction method is also being investigated. It could take
some time, but many in the institute believe ­ including Reddy ­ that S
uper Wave is a potential billion-dollar company.
Judgment time is several years away.
Hari Pulakkat
ET7APR16


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