Monday, November 30, 2015

BOOK SPECIAL............. THE MBA STARTUP READING LIST

THE MBA STARTUP READING LIST


A collection of books that every MBA student recruiting for startups should have read to interview well and perform in hisher role.

1 The Hard Thing About Hard Things by Ben Horowitz Genre Management
In his book, Horowitz, cofounder and partner at Andreessen Horowitz and one Horowitz and one of Silicon Valley's most respected entrepreneurs, provides insight into the challenging moments of running and leading a business, like hiring and retaining the right people, laying employees off, and managing the politics that come with trying to simultaneously please investors, managers, executives and co-founders.The common theme throughout is that the hard thing to do and the right thing to do are usually one and the same.

2 Inspired: How To Create Products Customers Love by Marty Cagan Genre Product
While there are many fantastic books out there on product development, Inspired is recommended for several reasons. First, the book has been around for about seven years and therefore presents a proven perspective on product development.Furthermore, Cagan lays out concepts in a clear, intuitive manner while delivering content that is highly practical and aimed at those operating in the real world. The book also covers all the nonproduct challenges that product managers face, such as managing the often opposing goals of engineering, sales, design, marketing, executives, customers, and other stakeholders.

3 Data Smart: Using Data Science to Transform Information into Insight by John Foreman Genre Data
Foreman is the Chief Data Scientist at MailChimp and his book Data Smart really is the data science guide for MBAs. For starters, t teaches modern statistical approaches and algorithms using Excel. And it takes content that can often be challenging and technical, and makes it accessible and understandable. Foreman focuses on the practical applications of data science techniques, rather than the theory behind them, giving the material a certain dimensionality that is often lacking in more technical sources.Importantly, Data Smart contains enough instruction to start running actual analyses right out the gate.

4 Crossing the Chasm: Marketing and Selling Disruptive Products to Mainstream Customers by Geoffrey A Moore Genre Growth
This is one of those books that everyone in Silicon Valley has read more than once. Moore shows how successful technology product adoption follows a pattern called the Technology Adoption Life Cycle.Beginning with the innovators and early adopters in a particular market, a deadly chasm separates the early majority, late majority and laggards.
After laying out this framework, Moore goes on to explain how companies have successfully “crossed the chasm“ before and why those that failed, did so.
The third edition of the book has been updated to include more recent examples of high-tech companies that made this transition, such as Salesforce, VMware, and Mozilla.

5 Venture Deals: Be Smarter Than Your Lawyer and Venture Capitalist by Brad Feld, Jason Mendelson Genre Finance
In Venture Deals, Feld and Mendelson explain the ins and outs of venture capital from the perspective of the entrepreneur, demystifying the term sheet and explaining the tradeoffs between economic value and control.
In addition to covering the technical aspects of venture, the book covers the various participants in the fundraising process and how the capital structure of a venture backed firm is meant to align and protect their respective interests.


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ETP 16NOV15

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