Saturday, September 26, 2015

YOUNG ENTREPRENEUR SPECIAL.................. Won't be wasting away


Won't be wasting away


Three engineers gave up lucrative jobs to clean Mumbai and to create
 wealth out of waste

Long before the nation answered the clarion call for a Swachh Bharat,
three young electrical engineers took a good look at their environment
and the decision to save it followed naturally.
Debartha Banerjee, Jayanth Nataraju and Ritvik Rao were all new to Mumbai
 when they met at the Tata Institute of Social Sciences in June 2010.
During a social entrepreneurship course, they decided to embark on a project
 that would later become Sampurn(e)arth.
“The name is derived from the Sanskrit meaning of the words,“ explains
Debartha Banerjee, one of the three founders. “`Sampurn' means complete,
 while `arth' means `purpose', as also `wealth'.Sampurn(e)arth embodies our
 vision of creating a purposeful venture which benefits both our planet and
economy,“ he adds.
While working with NGOs that dealt with waste management at TISS,
Banerjee, Nataraju and Rao realised that the amount of work yet to be done
 in the field was nothing short of gargantuan. “Many NGOs worked on waste
 management, but their impact was too small,“ explains Nataraju. “This city
produces roughly 10,000 tonnes of waste daily, and the NGOs could only deal
 with 100-200 tonnes a day. Our goal was to create a scalable model that can
 collect, process and recycle waste in much larger volumes.“
Sampurn(e)arth Environment Solutions, set up in 2012, provides customized
 waste management solutions, including waste audits, collection, recycling
and maintenance. Projected as a zero waste model, it allows clients to not only
 cut losses through recycled goods, but it also helps clients make a profit with
 options such as biogas production. Till date, the trio have catered to over
75 clients. These include heavyweight corporates such as Tata Power,
Axis Bank, DBS Bank, TCS and L&T, educational institutes, housing
complexes and the municipal corporation. They have crafted end-to-end
 waste management solutions, including the setting up of waste trading centres,
biogas plants and composting systems for organic waste.
One of the biggest beneficiaries of this system, they say, is the city itself.
 “The municipal corporation spends thousands of crores of rupees on waste
 management,“ says Nataraju. “That expenditure can be reduced.
Moreover, money can be earned with our system.“ Banerjee adds, “In Mumbai,
 most dumping grounds are next to water bodies, and it is quite likely that a lot
 of our food and water are polluted.If we test the fish that we eat, it will probably
 be toxic. So we need to solve this problem.“
However, the environment is not the only beneficiary of their work.
The founders explain that they were greatly influenced by the work they did
 with the NGO Stree Mukti Sangathana, which works with women waste
 collectors. “A huge number of people, especially women, work in the
unorganised sector as waste pickers. Most people almost never interact
with them in their daily lives. Our goal was to integrate them into society,
 by training them to recycle and manage waste. By working with Sampurn(e)arth,
 they have a better livelihood and aspirations for the future.
The unorganised labour force has the potential to be a part of tomorrow's
 solutions,“ says Banerjee.
However, their journey has not been an easy one. “Our biggest challenge
 is not awareness, but people's attitude,“ admits Rao. “In other countries,
people segregate their waste into five to six categories to help with collection
 and recycling, but in Mumbai, even if we have two categories, that's half the
 battle won,“ adds Banerjee.
It's been three years since the project kicked off and today, Sampurn(e)arth
 has transformed waste collectors into a team of waste managers.
 They have, so far, handled over 1,000 tonnes of dry waste and 1,000 tonnes
of wet waste. But they are only getting started.
The founders explain that they hope to scale up the system to handle giant
 city projects and even expand the project to other Indian cities
Pragya Mukherjee

MM17SEP15

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