Friday, July 24, 2015

STARTUP SPECIAL ..............Hobbies Not Just Pastime, They Can Generate Startup Ideas, Too

Hobbies Not Just Pastime, They Can Generate Startup Ideas, Too


Research finds people who engage in hobbies are likely to find creative solutions to problems at work

From the outside, Srikanth Nadhamuni's home in a city suburb looks like any other. His garage, however, is an exception. Four teak wooden pillars adorn the wall, giving the room a feel of the maharaja days of old Mysore.
The CEO of startup incubator Khosla Labs picked the pillars off a junkyard in Mysore, and spent weekends removing paint, grime and fungi on the wood and carving it deeper to make the intricate patterns stand out. The garage is now an entertainment centre for his family of four.
“I love design. It helps me create things nice and elegant,“ said Nadhamuni, who laboured eight months on the restoration. “It is about fixing things. Much like coding.“ The pillars are topped off with protruding wooden arches that he designed on Adobe Illustrator. Between the pillars is a wooden door with intricate patterns, also designed using the same software. Around the world, there are several such examples of entrepreneurs with hobbies about as crazy as their ideas. Elon Musk, founder of SpaceX and Tesla Motors, collects James Bond memorabilia. Mark Zuckerberg of Facebook prefers eating what he kills. Henry Ford who built an automotive empire liked to restore historical buildings.
Research confirms that the more people engaged in their hobbies, the more likely they were to come up with creative solutions to problems at work. The study , conducted by San Francisco State University and published by the Journal of Occupational and Organizational Psychology , also said people engaging in creative hobbies regularly do better at the workplace. For India's startup entrepreneurs and investors, too, tried and tested hobbies won't do.
Guhesh Ramanathan, who runs startup incubator Excubator, got hooked to scuba diving 17 years ago and is now an avid underwater photographer. “I think I've become pretty damn good at it,“ said Ramanathan, a former Intel executive.Having founded and helped consult at many companies, Ramanathan was itching for a change in 1998. He discovered this hobby at 35 and decided to seriously invest in it. Plus, he wanted bragging rights to being the only one in his friends' circle to be a certified scuba diver. The effect was so overpowering that he combined his underwater lessons with his work experience and penned them into a book: “Scuba Sutras“.
“The lessons for business leaders come from many different places. What if I could get business insights from my experiences with scuba diving?“ said Ramanathan.
Sanjay Parthasarathy, co-founder of big data firm Indix, gets his lessons from his habit of collecting contemporary art the past 25 years. His collection spans 700 photographs, sculptures and paintings, the latter two focused on contemporary Indian and modern genres. He showcased some of his collection at Seattle's Art Museum in December.
“My challenge is how come I'm not spending all my time on it,“ said the former Microsoft veteran, who raised $15 million (. `95 crore) from Nokia Growth Partners, Nexus Venture Partners and Avalon Ventures in June.
Krithika Krishnamurthy

ET6JUL15

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