THE BIGGEST BUSINESS COMEBACKS OF THE PAST 20 YEARS (2)
Once just a crusty old
bottle in your dad’s bathroom, Old Spice—with Wieden+Kennedy—created a
marketing juggernaut that propelled it to the top of its category. Some ads
that made Old Spice new again:
"PAINTED
EXPERIENCE"
(2007)
The first hint of its
bracing new direction was this spot with Bruce Campbell, who spouts
incomprehensible advice in front of a seemingly endless painting.
"THE MAN YOUR MAN COULD SMELL LIKE" (2010)
The brand went viral
with this ad, in which "Old Spice Guy" Isaiah Mustafa confidently
purrs, "Hello, ladies."
"INTERNET RESPONSES" (2010)
A triumph of real-time
marketing in which people tweeted questions to Mustafa, who then went on a
two-day YouTube answer extravag
"ODOR
BLOCKERS"
(2010)
This bonkers clip,
directed by Tim Heidecker and Eric Wareheim, sparked a long-running series of
popular, completely over-the-top ads.
BY FAST COMPANY STAFF
http://www.fastcompany.com/3042431/meme/the-biggest-business-comebacks-of-the-past-20-years
No comments:
Post a Comment