MOST INNOVATIVE
COMPANIES 2015
9.
IndiGo
FOR
MAKING IT FEEL GOOD TO FLY CHEAP.
It took a spunky airline to demonstrate that even in India’s
crowded aviation market, low fares do not necessarily beget low-quality
service. The no-frills IndiGo has blossomed into the country’s largest
airline—it took delivery of its 100th aircraft in November 2014 and reached a
high of 33% market share—as well as its rare profitable one. The 10-year-old
airline has flown 82 million passengers with 550 daily flights, and is in a
prime position for the future: India is forecast to become the world’s
third-largest aviation market by 2020 and the largest by 2030.
IndiGo pulls this off by balancing a cool factor with
innovations meant to cut costs while also pleasing customers. It has stepless
ramps to cut down boarding times and a pit-stop approach to aircraft cleaning
to slash turnaround times. Last year, it brought in pioneering measures such as
48-hour advance check-ins at no extra change, dedicated stair lifts for
passengers with special needs, and options for fliers to donate toward reducing
the carbon footprint. An on-board Braille guide helps visual-impaired
passengers communicate with the crew.
Behind the scenes, IndiGo has developed an "aircraft
communication addressing and reporting systems"—a digital data link to
convey short messages about flight status and other key information between the
aircraft and ground stations via satellite. All of that is aimed at achieving
the standard most passengers will hold it to: meeting its catchy unofficial
tagline, "On time, every time."
BY SARITHA RAI
http://www.fastcompany.com/3039614/most-innovative-companies-2015/
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