SUBROTO BAGCHI
Subroto Bagchi has been among the more prolific business writers in recent times, having authored six books in five years. What makes this even more remarkable is that he’s done this while actively running Mindtree, the IT solutions company he co-founded in 1999. Bagchi was a regular columnist even before his first book was published and his writing has always been inextricably linked with his dayjob, so much so that he’s unsure how he’d find matter for his books once he retires. “Leaders who can write can truly amplify their message and build alignment. Content survives the creator and to that extent, great ideas risk death unless content is created,” he says. There is an element of a legacy, and a greater cause of nation building and creating intellectual capital that Bagchi ascribes to his work. “As leaders, we have a twin responsibility. We must build organizations and at the same time be mindful of the process so that the knowledge gets captured and benefits a larger set.” For Bagchi, daily events and encounters are the grist for stories. While events come and go, the stories, and sometimes the lesson, lend themselves to reuse. This is the essence of creating knowledge out of experience. “My job is to tell you what happened, how it all happened and my task is to make the situation look familiar to you. Thus in your own future, if you come across something similar, it doesn’t look totally unfamiliar. You have a baseline, you have a memory, you say, “aha, Subroto said that in his book”. You are able to make sense much more rapidly and make informed decisions.”
CDET 140131
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