Sunday, July 15, 2012

ENTREPRENEUR/STARTUP SPECIAL...LESSON NO.15 FROM REAL EXAMPLES




HARSHAD BASTIKAR
Founder, Jaldhara Recycling Water

Harshad Bastikar, former vice-president & SBUheadatThermax,wantedto changethewaywaterismanagedinthe country and to this end set up Jaldhara Technologies in October 2010.
Bastikar says while almost 80-85% of each drop of water used can be recycled and reused, at least for non-potable purposes, high costs have hobbled the acceptance of recycling. That is why Bastikar began developing a water treatment technology in 2010 that can fit in a container and can recycle water at the point of generation and reuse. What this means is that his Grewa brand of plug-and-play modular water treatment units that was launched in April 2011 can be installed at an apartment block or a manufacturing unit where the waste water is generated. “Our products don’t need big constructions. What used to be done in three tankscanbedoneinjustoneunit,”says Bastikar, who claims that his solution is 40-45% cheaper than other solutions in the market. The company raised $2 million from Nexus Venture Partners in February 2011 on the back of the prototype they built. “They were convinced by our passion,” says Bastikar, adding that the company was able to bring the product to market quickly because of the funding. The company, whichhadanorder bookofRs7crorein 2011-12, has 20 clients including L&T, Club Mahindra and Unitech.
The entrepreneur says the focus will continue to be on acquiring customers. “Our biggest challenge is to change the existing mindset. People are only beginning to realise that recycled water is important and can reduce costs.”
3 TIPS TO RAISE MONEY
Be passionate about what you are doing, if not you cannot convince others
Your product or service should better the lives of your customers
If you have a good product you will get money
Radhika P Nair ET 120621

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