Wednesday, June 20, 2012

LIFE AND ENTRPRENEUR SPECIAL ...LAZY INDIAN IF IN MUMBAI, BANGALOORU AND DELHI


Cutting Corners
YLG Home Salon
Cleaning It Up
Fabric Spa, Glow Shoe Laundry and The Shoe Men
What: Laundry, dry cleaning and shoe laundry facilities
Where: Mumbai, Delhi and Bangaluru(respectively)
If you can have a royal pampering at a spa, why not your clothes? This thought prompted the Bangalore-based Jyothy Fabricare Services Limited — a subsidiary of Jyothy Laboratories Limited — to start Fabric Spa that apparently treats your prized clothes with kid gloves. Sample this: they collect your clothes (minimum of five garments, less is charged 100 service charge) free of cost, and gives it the time of their lives. And it’s no ordinary laundry, it uses RO water to clean your clothes! Set up with an initial cost of 40 crore, give them a day’s notice. And they also treat it with fragrances — if you want — to make it smell fresh. The laundry call centre works from 8 am to 8 pm. The charges start from 60 each for a shirt and trousers and 170 for a blazer. Silk saris start from 175 onwards.
    Now that your clothes are being treated to the best you can’t let your shoes take the beating. Pull the look together with shoe laundry — a take on your roadside mochi, only he now sits in a plush office. Shekhar Shaw of Glow Shoe Laundry in Mumbai started four years ago with the idea that if people are spending 5,000 and above on a pair of shoes, they want to take care of it. Enter show laundry that cleans, buffs the leather, repairs and replaces. It’s as good as new. “Most of our clients are those who have spent more that 2,500 on a pair of shoe,” he says. Today the Glow guys handle 80-100 shoes from all over Mumbai at their Vashi centre.
    But it’s Saral Budhiraja of the Delhi-based The Shoe Men who takes it to a whole new level. Budhiraja, who likes his shoes, started the service after he realised a job is not for him. He did a course from Footwear Development and Design Institute and started the service in 2010. This year, he plans to move into a physical outlet where people can drop the shoes instead of him sending the runners all the time. The Shoe Men charges 150 for a pair of sports shoes and 250 for a leather pair. “Most of my business comes from south Delhi and Gurgaon and if we have an order from Ghaziabad I need a minimum order of 700,” he says. The 26-year-old shoe-shine boy also takes orders for leather jacket repairs, handbags and even wallets and belts. And as luxury shoe brands from Ferragamo, Louboutin and Tod’s come in, the future as is shiny.

Hooked to Hookah
Bhukkad’s and Voyager Sheesha Service
What: Sheesha delivery at home
Where: Delhi/NCR and Mumbai (respectively)
f you can have home delivery of food, booze and cigarettes, why not hookah. Or as the ‘with it’ crowd likes to calls it, sheesha. This was a thought that started the Mumbai-based Voyager Sheesha Service. Managed by Yamini Lala, you call and get a sheesha delivered to your party. It starts at 750 for three hookahs. Try and call three hours in advance. Voyager started when chartered accountant Nirbhay Vassa and Lala came up with the idea of delivering sheesha to homes. And since then have found enough takers. It’s a business that not all smoke and water. As Rajiv Das of Delhi-based restaurant Bhukkad’s found out. The East Delhi situated eatery started hookah delivery when friends started asking for one and since then have found many takers.
    Their catchment, unlike Voyager that covers the whole of Mumbai, is east Delhi especially IP Extension area. “The hookahs are only for home delivery and not for the restaurants,” Das says. The charges are 170 for two hours, with 500 security deposit. Their attendant sets it up and lights it for you but don’t stay around to help you with refills. You can keep it overnight, but they don’t stock flavours and procure it as per what you want.
    Voyager, on the other hand, has over 30 flavours, including premium ones like Paan Salsa, Kiwi, Double Mint and some innovations like Christmas and Shining Star. It also sends attendants, so that hookah lovers aren’t bothered with refilling or replacing the coal. They have even catered for a destination wedding in Rajasthan. Business is surely not a drag.

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