Friday, November 4, 2011

USING SOCIAL NETWORKING SITES TO SELL

Social networking sites, especially Facebook, are being extensively used by people to market their goods online. If you are starting small, this saves you the hassle of designing or maintaining a Website.


Here are the ways you can leverage this medium.

Visual appeal:


Use images of the products you want to sell. It will be good if you can put up your own photo as people like to connect with the seller. If possible, post videos of the product with a running commentary. This is a more interactive medium and lets the customer check the item from every angle.


Identify a site, make it interactive:


Determine which social networking site you want to use as it may be difficult to handle multiple sites. Respond promptly to readers’ queries, preferably within a couple of hours.


Engage clients:


Host offline or online events. Involving customers from time to time will encourage them to buy more and regularly as they will feel like a part of the process.


Find a niche:


Remember that there is a large number of online sellers, so either make a unique product or provide additional service. Feedback: If a buyer is happy with your product, get him to provide a feedback on your page. This instils confidence in other buyers.


Update/upgrade:


Continuously update the information and photographs. Either stick to one profile picture, such as a logo, or keep changing it. The updated profile picture will ensure that your company is regularly featured on your clients’ page. Ask questions to get inputs from customers from time to time.


Not too personal:


Put up a little information about yourself, but don't get too personal. Keep your private and professional lives separate or customers may not take you seriously.


Privacy settings:


After all, you don't want a customer harassing you, or worse, making a nuisance of himself with other customers who are linked to your page.
(ETW31OCT11)

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